What is Brand Positioning Profiling?

A strong brand makes it clear to both you and your customer what you have to offer and why that matters to them.

The best brands create a special relationship with customers based on intangible qualities that evoke strong emotional responses in their customers.

Digital CheckPoint provides the essential building blocks for your business:

• Strategic Direction For The Marketing Activities
• Distinction Within The Business’s Market
• Inspiration For The Creative Delivery Of The Marketing Messages

Typically a client can expect the following benefits from working with us:

• A clear understanding and expression of what the business offers, how the business delivers it and what it means for their customers, partners and key audiences i.e. the strengths of the brand, how to play to them and where to position the brand in the territories where the business operates.
• Key strategic do’s and don’ts for brand behaviour and communications that will enable the planning of brand activities, launches and communications congruent with core brand signature and character as part of the business development strategy.
• A basis on which to design and develop the brand identity and all the visual communication and creative requirements, such as brand name, brand identity, advertising, brand packaging, collateral and website etc.
• A clear sense of where you stand in your markets and what works best for your brand, particularly in terms of how to define, develop and grow your business, and describe what it does in a way that makes sense for your customers and partners.
• A distinctive framework to enable you to establish a strategic and defendable positioning in the market(s) where you operate.
• A robust and objective basis for planning the management and design of activities required to achieve your brand and business growth objectives.