Don’t underestimate the importance and power of good public reputation
Keep your organization afloat with the right media management strategy.
Make your news and tech-savvy audience your best advocates by planting the right seeds of media reputation.
Why Media Relations For Your Business?
- A third-party endorsement in the form of media coverage is more effective than your marketing tactics.
- Consuming information about your offerings and vision from media sources your audience trusts and consumes helps bring brand awareness.
- Media is considered impartial and neutral. If some journalist, editor, or media house talks about you, it means you’re trustworthy!
- Increased traffic and improved SERP ranking due to press coverage is yet another reason for media relations in your marketing strategy
- Get before a large audience quickly, easily, and with more authority!
How does Digital CheckPoint make sure you enjoy steady and impressive media relations marketing?
Establishing The Foundation Of Communication
Even before pitching to the media and journalists, we understand your company’s purpose and how you wish to put it into practice. You tell us the core of your business, we start planning for the second step!
Establishing Your Purpose
Messaging about your brand means telling your audience why they should care about your product/service. We convey the idea of your brand or the expertise your brand has, depending on what you have to offer
Model Your Media Relations Strategy
Make use of paid, non-paid, shared, and media channels as part of your media relations strategy to connect with your audience
Writing Killer Press Content
Storytelling through writing, visuals, voice, or audio helps in bringing authority to finally pitch to your favorite and renowned media houses and journalists. We read what each writes, and then we write what they would love to read!
Leverage Our Media Connections
Working relentlessly for years towards developing and then upgrading our press list has made us a complete database of media contacts for the right industry, to contact at the right time!
But are you really ready to meet the media?
Besides press releases, you might be more interested in getting online for media interviews. We help you do that. We bring your brand or business in front of the camera for the media personnel to throw questions at you. But even before doing that, we prepare you with some key messages, media interview tactics, and usable quotes even BEFORE your phone’s bell rings!
Let’s get you some media coverage and press release!
We bring brands in front of their target audience